Overview

• OverviewThe K-IP Pavilionshowcases projects supported through the 2025 K-Content IP Product Planning & Development Support Program, featuring a diverse collection of products developed through collaborations between K-Content IPs and related industries, including consumer goods, lifestyle products, and services.
• AboutUnder the theme "K-IP Lifestyle House (K-IP HOUSE),"the pavilion highlights how K-Content IPs expand beyond original content into consumers' everyday lifestyles through collaboration with a wide range of industries. Inspired by familiar living spaces such as the living room, kitchen, study, and powder room, the exhibition presents a curated collection of IP collaboration products, offering visitors a glimpse into the new experiences and value that K-Content IP creates in everyday life.
• Key Programs
  • 1. Exhibition of collaboration products by participating companies (with QR-linked product information)
  • 2. Airball Prize Event for survey participants (featuring K-IP merchandise and souvenirs from participating companies)
  • 3. Quest Mission & Custom Keycap Workshop (available on a first-come, first-served basis)
  • *Programs are subject to change depending on operational circumstances.

Location

• LocationA 541

Booth Design

*Design details are subject to change.