Overview

• OverviewAn integrated pavilion showcasing collaborative projects between five platform companies and eight SME IP companies selected for the IP Licensing Build-up Support Program.
  
  The pavilion features Spatial Collaboration Projects and Product Collaboration Projects, presenting a wide range of original IPs and character brands.
  
• AboutSweet Build up Fantasy is a themed pavilion inspired by clouds and the sky, where a diverse collection of original IPs and beloved characters come together in one place.
  
  Designed for visitors of all ages, the pavilion offers immersive content and interactive experiences. Through the IP Stamp Rally and various hands-on events, visitors can discover the unique charm of each participating IP.
• Participating
  Companies
  • Platform Companies: emart24, Hyundai Department Store, KORAIL Retail, LocknLock, LOTTE GRS
  • SME IP Companies: ATOONZ, HEROS Entertainment, HIGHEST624, K-Vision, KizCastle, MstoryHub, Soulcreative, Studio W.Baba
• Key Programs
  • Visit participating company booths and collect stamps in the IP Stamp Rally.
  • Complete the IP Stamp Rally to earn a chance to play the Gacha Capsule Machine and win exclusive IP merchandise and Build-up souvenirs.
  • Business Lounge for networking and meetings.

Location

• LocationA 491

Booth Design

*Design details are subject to change.