Booth registration

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Participants :
Any domestic or international content IP business entity or organization.
※ Participation may be restricted if not a content IP company.

Registration details

Date Booth number Booth type Company number Approval date
4.15.(Mon) ~ 4.24.(Wed) 15:00 16 Independent 15 4.29(Mon) 17:00
4.25.(Thu) ~ 5.7.(Tue) 15:00
 12/9 independent 8/8 5.8.(Wed)
17:00
5.8.(Wed) ~ 5.17.(Fri) 15:00
 4 independent
 8 5.16(Thurs)
17:00
5.20.(Mon) ~ 5.29.(Wed) 15:00
 2 Modular 40 5.29(Wed)
17:00
1 30

Registration process

  • 1
    Registered online
    Download the application form and submit via
    cyber.coex.co.kr
  • 2
    Approval
    KCLF overseas manager will approve the form and reply via e-mail
  • 3
    Prepare exhibition
    Exhibition Participation Preparation and Biz Matching Application
  • 4
    Fair opening
    Exhibition: July 18th (Thu) to 21st (Sun), 4 days
    Setup: July 16th (Tue) to 18th (Thu)
    Dismantling: July 21st (Sun) to 22nd (Mon)

Booth Allocation Criteria

Based on the information submitted at the time of application, booth placement priority will be assigned.

- Primary Evaluation Criteria: Participation in sponsorship, revenue (over 3 years), export performance (over 3 years), consecutive participation.
- Additional Evaluation Criteria: Promotion plans, ESG (Environmental, Social, Governance) practices.

※ After approval of applications from all participating companies, booth allocation will be done at the discretion of the secretariat, followed by notification to participating companies.

Booth Plan & Offered Item

  • Shell Scheme(plan) ※ Design and offered items can be changed
    기본부스
    Offered Items
    Size : 3m(w) x 3m(l) x 3.25(h)
    Fascia : Company name in Kor/Eng and booth number
    Booth : 3-sided partition (2-sided partition if the booth placed on the corner)
    Light : 100w *5
    Floor material : Pytex 9㎡
    Equipment : Information desk per company (1,000 x 500 x 750) + 1 set of folding chairs
    Outlet : 2 outlets per company (multi-tab can only be used for length extension)
  • Space Only
    독립부스
    Offered Items
    Provides floor space only.
    All construction, such as walls, floor finishing, and power-supply, must be done by a partner designated by COEX.
    Designated partner company

Do you have any questions about booth participation, payment, or construction?

Exhibitor manager
+82-2-6000-8576 / info@characterfair.kr

Exhibitors from previous KCLF

  • Thank you for your quick feedback and kind response. Licensing fair that both exhibitors and attendees can enjoy! I look forward to your participation in the future!

    Ji-hee Hwang, Assistant Manager
    Cultural Contents Team,
    Gangwon Information & Multimedia Corporation

  • KCLF has been an opportunity to introduce brand new license to the both domestic and global buyers. Since we’ve received immediate reactions from the visitors which represents the market, it has been really meaningful time here. So we thought this will be the beginning of our journey going abroad.

    Sang-Bae Lee, CEO
    Character Factory, Mangchi

  • The best exhibition to introduce our character ‘Cotton Food’ was this ‘Character Licensing Fair’. The enormous scale and strong composition of the fair allowed us to meet variety of characters which has been great help in promoting our brand. I want to carry on participating in the future as well.

    Hyun-Ji Kim, Senior Desiner
    Business Brand Team
    88Toy

  • Young artists don’t have a lot of opportunities to meet buyers. Through one-on-one biz matching, they could receive meaningful feedback from practical buyers from the actual market. Also test out what they have to many customers and this is becoming a great big of deal amongst young artists.

    Seoul Woman up