Show Overview

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Fair Info

  • Name Character Licensing Fair 2025 (24th Edition)
  • Dates 2025. 7. 17 (Thu) - 20 (Sun), 4 days
  • Venue Halls A & B1, 1F, COEX, Seoul
  • Hosted by Ministry of Culture, Sports and Tourism
  • Organized by Korea Creative Content Agency (KOCCA), COEX
  • In cooperation with Korea Character Culture Industry Association, Korea Character Association, Character Designers Association, Korea Cultural Content Licensing Association, Korea Society of Character Studies, Korea Women’s Character Association
  • Exhibits Content IP, animation, games, broadcasting, toys, merchandise, virtual characters, K-POP, and more
  • Admission Free

Exhibition Features ※ The details below are subject to change.

Exhibition
Corporate Pavilion Promotional exhibition space for participating companies' IPs
Rookie Project An exhibition area featuring 30 emerging artists selected to foster young talent and promote creative entrepreneurship, with on-site audience voting
New Character IP Pavilion Promotional booth for companies selected by the Korea Creative Content Agency (KOCCA) to support new character IP projects and promote business capacity and licensing activation
Build-Up Showcase Exhibition of outstanding cases and reports from KOCCA’s IP Build-Up Program
ESG Pavilion Campaign exhibition space featuring characters promoting ESG (Environmental, Social, Governance) practices
Newly Curated Pavilion K-Content IP Planning Pavilion & Generational Character Showcase
Business
1:1 Business Matching Business meetings through pre-arranged or on-site matchmaking
Networking Party Casual networking and meeting space open to participants and buyers
Consulting Zone A space where participants can receive professional business consulting services in various areas such as investment, overseas expansion, licensing, copyright, and employment
Side Events
Stage Events Live stage events, character parades, and more
Experience Zone Various interactive experience programs