Official Events

Korea Character Licensing Fair 2018
Licensing Colloquium

Date 2018. 7. 18 (Wed.) 13:00 – 17:00

Venue Grand Ballroom #101-102, Coex

Topic New Wave in Licensing Industry – from combination to convergence

Purpose to discuss the future leading strategies of character-licensing industry in an official seminar

Organizer KOCCA (Korea Creative Content Agency)

SponsorMinistry of Culture, Sports and Tourism

TIMETABLE

Time Details
13:00 ~ 13:10 10‘ Registration / Moderator : Chang-wan, Han(Professor, Sejong Univ.)
13:10 ~ 13:30 20‘ Keynote① Xuheng Jiang (General Manager, IQIYI)
13:30 ~ 13:50 20‘ Keynote② Danqing Hu (Senior Director, Alibaba Pictures)
14:00 ~ 14:40 40‘ Session 1 : “The Successful Convergence of Brand and Licensing”

  • – Presentation : A successful case of ‘BAEMIN’ brand licensing
    (CCO, Woowa Brothers Corp, Myeng-su, Han)
  • – Presentation : Licensing strategy for Broadcast contents IP
    (Visiting Professor, Inha University, Ji-soo, Han)
14:40 ~ 15:20 40‘ Session 2 : “The Convergence of Artificial Intelligence Platform and Character Business”

  • – Presentation : NAVER Clova Service Director
    (NAVER Clova business dep., Ok-jun, Kim)
  • – Discussion : Byung-min, Lee (Professor, Konkuk Univ.)
    Chang-shin, Park (CEO, Carriesoft)
15:20 ~ 15:40 20‘ Break Time
15:40 ~ 16:20 40‘ Session 3 : “OSMU Strategy for Game IP”

  • – Presentation : A Case Study of OSMMU by using Nexon Game IP
    (Team Manager, NEXON (Contents Business team), Jung-hyun, Cho)
  • – Discussion : Jae-hong, Lee (Professor, Soongsil Univ., President of Korea
    Game Society), Kyeong-won, Kwak (Country Director, NBCUniversal Korea)
16:20 ~ 17:00 40‘ Round Table :

  • Young-jae, Kim (Professor, Hanyang Univ.)
  • Ju-hyun, Lee (Team manager, Lotte Department Store tenant MD team)
  • Chang-won, Son (Director, Blanding, MBC / SBS Content Hub music platform)
  • Hyung-gul, Kim (CEO, Dalcomsoft)
17:00 ~ Closing
문화체육관광부 한국콘텐츠진흥원 coex
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