Business Programs

Business Programs at Korea Character Licensing Fair 2018

Program Date Place Details
LIMA Licensing University July 19 (Thu.) 13:30~17:00 Conference Room (North) Rm. 209 Comprehensive education program on global trends and practices of licensing including contracts, legal matters and marketing
Licensing Master Class July 19 (Thu.) 13:00~15:00 Grand Ballroom Rm.101-102 A new conference on major trends of character-related industry and leading cases of advanced licensing (Retail Trend in Asia)
Global Mentoring July 18 (Wed.) 16:00~18:00 Conference Room (North) Rm. 209 Evaluation based on new businesses model, projects and character products from participating companies targeting local and foreign buyers
New Contents Launching Show July 18 (Wed.) 13:00~15:00 Conference Room (North) Rm.209 A review program for professionals and bloggers in relevant fields on excellent contents among those presented by participating companies, in terms of marketability, functions, design, etc.
Licensing Colloquium July 18 (Wed.) 13:00~17:00 Grand Ballroom Rm.101-102 Official Event

LIMA Licensing University

Professional education courses certified by LIMA, a global licensing organization

Classification Details
Place Conference Room (North) Rm.209
Date July 19 (Thu.), 2018 13:30~17:00
Target Those interested in working overseas and/or involved in relevant businesses
No. of participants 100 persons
Participation fee 55,000 won (VAT included)
Course outline
  • Comprehensive education program on global trends and practices of licensing including contracts, legal matters and marketing
  • Certificate of LIMA licensing course issued for participants who take the courses

Program schedule

Time Speaker Topic
13:30 ~ 14:20 Maura Regan  (President of LIMA) The Basic of Licensing
14:30 ~ 15:30 Mike Kilivsky (President of RageOn.com) Unexpected Brands in Lifestyle Licensing
15:30 ~ 16:30 Stan Madaloni  (President of Studio2pt0.com) Creating and Maximizing Style – Guides
16:30 ~ 17:30 Dan Frugtniet (Vice President of Nickelodean – International Licensing) How to Negotiate a Licensing Deal

※ Lecture subjects may change depending on the lecturers being invited.

Licensing Master Class

Date 2018. 7. 19 (Thu.) 13:00 – 15:00

Venue Grand Ballroom #101-102, Coex

Topic Asia Licensing Distribution Trend 2018

Purpose to introduce the distribution trends in licensing/content of Asia’s top market and the strategies for entering the global market

TIMETABLE

Time Details
~ 13:00 Registration
13:00 ~ 13:10 10‘ Opening

  • Moderator : Tani Wong (LIMA China) Kyeong-won, Kwak (NBCUniversal Korea)
13:10 ~ 13:40 30‘ Session ① : Distribution Status of Licensing Content in Asia Big Market

  • · Presentation on actual cases related to the subject matter of each company- PT 1 : Licensing Opportunities in Southeast Asia
    (Universal Brand Development – Andrew Marshall)- PT 2 : Licensing Trends in India
    (Black White Orange – Bhavik Vora)- PT 3 : Trends of Retail Industry in India
    (Suditi Industries Ltd. – Animesh Maheshwari)
13:40 ~ 13:50 10‘ Q&A
13:50 ~ 14:30 40‘ Session ② : Licensing Distribution Trends in China and Strategies for Korean Companies to Enter Market in China

  • · Round Table-Panels
    • 1) JD.com – Xinbo Chen
    • 2) Fantawild – Xiaohong Li
    • 3) Pearl Studio – Pengchong Xu
14:30 ~ 14:50 20‘ Q&A
14:50 ~ 15:00 10‘ Closing

Business Programs offered at the Character Licensing Fair

서울 캐릭터 라이선싱 페어 2015 비즈니스 프로그램

문화체육관광부 한국콘텐츠진흥원 coex
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