Business Programs

Business Programs at Korea Character Licensing Fair 2017

Program Date Place Details
LIMA Licensing University July 12 (Wed.) 14:00~17:00 Conference Room (North) Rm. 203, 208 Comprehensive education program on global trends and practices of licensing including contracts, legal matters and marketing
Licensing Master Class July 13 (Thu.) 13:00~15:00 Grand Ballroom Rm.101 A new conference on major trends of character-related industry and leading cases of advanced licensing (Retail Trend in Asia)
Business presentation July 12 (Wed.) 13:00~18:00
July 13 (Thu.) 10:00~18:00
July 14 (Fri.) 13:00~16:00
Conference Room (North) Rm. 201 Introduction and presentation on new businesses, projects and character products from participating companies targeting local and foreign buyers
Review on excellent contents July 14 (Fri.) 10:30~12:00 Conference Room (North) Rm.201 A review program for professionals and bloggers in relevant fields on excellent contents among those presented by participating companies, in terms of marketability, functions, design, etc. (30 persons including 10 professionals in different fields and 20 power bloggers)
Startup audition July 13 (Thu.) 10:00~11:30 Conference Room (South) Rm. 318 Enhancement and evaluation of the potential of business startups, in terms of domestic competitiveness, viability of character design and contents and possibility of overseas expansion, through competition

LIMA Licensing University

Professional education courses certified by LIMA, a global licensing organization

Classification Details
Place Conference Room (North) Rm.203 (basic course), 208 (practical course)
Date July 12 (Wed.), 2017 14:00~17:30
Target Those interested in working overseas and/or involved in relevant businesses
No. of participants 200 persons (100 persons in basic and practical courses, respectively)
Participation fee Basic course: 50,000 won / Practical course: 70,000 won
Course outline
  • Comprehensive education program on global trends and practices of licensing including contracts, legal matters and marketing
  • Certificate of LIMA licensing course issued for participants who take the courses

Program schedule

Time Basic course (Rm. 203) Practical course (Rm. 208)
14:00 ~ 14:30 Global Licensing Trends (Charles Riotto, LIMA) Global Licensing Trends (Tani Wong, LIMA China)
14:30 ~ 15:30 The Basics of Licensing (Maura Regan, LIMA) Building an Entertainment Licensing Program from Scratch (Vincent Cheung, B.Duck)
15:30 ~ 16:30 The Basic Elements of a License Agreement (Jed Ferdinand, Ferdinand IP) Case History of Ali the Fox, Popular Chinese Children’s Character  (Figo Yu, Beijing Dream Castle)
16:30 ~ 17:30 Launching a Licensing Program in Australia (Yvonne King, Haven Global) Brand and Consumer Research (Philippe Guinaudeau, Kids Global)

※ Lecture subjects may change depending on the lecturers being invited.

Licensing Master Class

Classification Details
Place Grand Ballroom Rm.101
Date July 13 (Thu.), 2017 13:00~15:00
Target Those involved in and/or hoping to work in relevant businesses
Program outline A new conference on major trends of character-related industry and leading cases of advanced licensing
Program sessions
  • THAILAND: Wanthida Samanthai / Central Department Store
  • CHINA: Sang Goo Kang / Lock&Lock
  • INDIA: Bhavik Vora / Black White Oragne
  • HONG KONG: Wilson Law / Bossini
  • INDONESIA: Nicholas Balukh / Toys Kingdom

Business presentation

Classification Details
Place Conference Room (North) Rm.201
Date July 12 (Wed.), 2017 13:00~18:00
July 13 (Thu.), 2017 10:00~18:00
July 14 (Fri.), 2017 13:00~16:00
Target Companies participating in Korea Character Licensing Fair 2017
Program outline Introduction and presentation on new businesses, projects and character products from participating companies targeting local and foreign buyers (MOU, agreement ceremony, product demonstration, etc.)
Service details
  • Interpretation service
  • Promotion of the project presentation for three times in the newsletter (for 3 weeks)
  • Coffee, snacks, etc.

※ The Character Licensing Fair 2017 Secretariat does not invite the audience to the project presentation.

Review on excellent contents

Classification Details
Place Conference Room (North) Rm.201
Date July 14 (Fri.), 2017 10:30~12:00
Target Developers of new characters and products (10 companies)
Reviewers Ten professionals in different fields, 20 power bloggers
Program outline A review program for professionals and bloggers in relevant fields on excellent contents among those presented by participating companies in terms of marketability, functions, design, etc.

※ The entire schedule for the review on excellent contents shall be announced after the application process is completed and final decision is made through internal meetings.

Startup audition

Classification Details
Place Conference Room (South) Rm.318
Date July 13 (Thu.), 2017 10:00~11:30 (7 companies)
Target Companies with items or ideas for business startup
Reviewers Four lecturers for LIMA Licensing University (tentative)
Program outline Professional mentoring for startups in character business entering the market
What to review Evaluation of the potential of startups in terms of domestic competitiveness, viability of character design and contents, possibility of overseas expansion, etc.

※ The entire schedule for the startup audition shall be announced after the application process is completed and final decision is made through internal meetings.

Business Programs offered at the Character Licensing Fair

서울 캐릭터 라이선싱 페어 2015 비즈니스 프로그램

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