KCLF Overview

KCLF Overview

“Let’s go to Korea Character Licensing Fair 2018!”

The Korea Character Licensing Fair, which showed an amazing growth in the last 16 years, has been at the center of the character industry. This year, once again, we are striving to make KCLF the greatest cultural contents licensing show in Asia by making K-contents global, with 120,000 visitors, buyers and participating companies who are all enthusiastic about the character industry.

This year’s fair, notably, has been organized based on the concept of satisfying the five senses of visitors and making them feel like tourists enjoying their travel, by covering various fields of cultural contents industry such as those that can be watched, eaten and enjoyed. We hope that the Character Licensing Fair 2018 will be an event that can be appreciated by all family members and be a place where they can build happy memories.

‘Character Licensing Fair’ flying high with a new WING!

2018 years WING strategy

Wider business
Expansion of the scope of licensing for B2B and B2C
Application of new future technologies such as VR, AR and IoT, attraction of knowledge-based contents
Operation of booths for individual artist groups, support for startups and next-generation character businesses
Give Away
Image promotion through CSR activities, giveaway events for visitors

Exhibition overview

Exhibition overview

전시회 개요 : 구분, 내용
Classification Details
Title Korea Character Licensing Fair 2018 (17th)
Period July 18 (Wed.) ~ 22 (Sun.), 2018
Venue COEX Hall A, Hall B, Grand Ballroom
Items Character contents, cartoons, animations, games, broadcast contents, telecommunications contents, stationery, toys, 3D printers, AR contents, etc.
Events Exhibitions, stage events, opening conference, business programs, concurrent events
Organizers Korea Creative Content Agency, COEX

Korea Character Licensing Fair?

“Asia’s greatest cultural contents licensing show!!”

The Korea Character Licensing Fair invites local and foreign manufacturers, agents, distribution and purchasing managers, marketers and promotion managers related to licensing to come for biz-matching program with buyers and for an efficient business environment ideal for participating companies. It will also be an optimal scene for drawing the attention of the general visitors through a variety of events targeting the general public and for testing customer reactions on the site.

According to the results of the promotion of the 2016 fair, our events were covered in six broadcast programs, 539 online articles and 17 newspaper reports as well as numerous social media including YouTube and Facebook, thereby providing effective character promotion for companies participating in the fair.

문화체육관광부 한국콘텐츠진흥원 coex
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